Did Crest Enamel Repair toothpaste shrink?
How big a cut? The joint 12th-largest of 18 documented oral care cuts (tied with 2 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2024 · reported 29 Apr 2024
- Country
- United States
- Brand
- Crest
- Category
- Oral Care
- Source
- mouseprint.org
Source and evidence
Against official inflation: BLS CPI-U (US) “hair, dental, shaving, and miscellaneous personal care products” changed +4.1% (12 months to Apr 2024). The size cut alone raises the price per ounce by +10.8% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…The 3.8 oz. tubes of Crest 3D White recently went down half an ounce to 3.3 oz. Tom B. also reported that Crest Enamel Repair was downsized to 3.7 oz. from 4.1 oz.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.
More from Crest
All 7 Crest cases →- Oral Care · 2025–2026
Crest 3D White toothpaste tube (2026)
4.1 → 3.3 oz−19.5%
United States · Source: wcpo.com - Oral Care · 2024
Crest 3D White toothpaste
3.8 → 3.3 oz−13.2%
United States · Source: mouseprint.org - Oral Care · 2023
Crest Gum Detoxify
4.1 → 3.7 oz−9.8%
United States · Source: mouseprint.org - Oral Care · 2021
Crest Toothpaste
4.1 → 3.8 oz−7.3%
United States · Source: mouseprint.org - Oral Care · 2017
Crest Pro-Health toothpaste (2017)
5.1 → 4.6 oz−9.8%
United States · Source: mouseprint.org - Oral Care · 2016
Crest Pro Health
6 → 5.1 oz−15.0%
United States · Source: mouseprint.org
Crest products we track
Crest brand page →- Toothpaste
kids crest cavity protection sparkle fun
Net wt.2.2ozNo size change21 checks · last 2026-11-05
- Toothpaste
Crest Pro-Health Advanced Sensitive Releif
Net wt.5.1oz 144gNo size change21 checks · last 2026-11-05
- Toothpaste
Crest 3D White Toothpaste
Net wt.170 gNo size change19 checks · last 2026-11-05
More oral care in United States
All 10 in the case library →- Oral Care · 2024
Tom's of Maine toothpaste
4.7 → 4 oz−14.9%
United States · Source: mouseprint.org - Oral Care · 2023
Colgate Total
5.1 → 4.8 oz−5.9%
United States · Source: mouseprint.org - Oral Care · 2016
Colgate
8.2 → 8 oz−2.4%
United States · Source: mouseprint.org
Newest in oral care
Toothpaste shrinkflation →- Oral Care · 2026
Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill)
65 → 63 tablets−3.1%
Netherlands · Source: prijsprofeet.nl - Oral Care · 2026
Aquafresh Fresh & Minty toothpaste (UK, 2026)
100 → 75 ml−25.0%
United Kingdom · Source: allsupers.co.uk - Oral Care · 2023
Colgate Triple Action Toothpaste
100 → 75 ml−25.0%
United Kingdom · Source: which.co.uk
