Did Tom's of Maine toothpaste shrink?

Source and evidence

Against official inflation: BLS CPI-U (US) “hair, dental, shaving, and miscellaneous personal care products” changed +0.4% (12 months to Aug 2024). The size cut alone raises the price per ounce by +17.5% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…This time, the already small 4.7-ounce size went down to just four ounces. *MOUSE PRINT: DiGiorno Rising Crust Pizza Consumers lost almost three ounces of pepperoni pizza in these boxes.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.