Did GUM dental floss (Canada) shrink?
How big a cut? The joint 12th-largest of 19 documented oral care cuts (tied with 3 others); a bigger cut than 31% of all 1,394 cases in the library. See the biggest cuts →
- When
- 2023 · reported 3 Jul 2023
- Country
- Canada
- Brand
- GUM
- Category
- Oral Care
- Source
- ici.radio-canada.ca
Source and evidence
Against official inflation: StatCan CPI (CA) “oral-hygiene products” changed +2.0% (12 months to Jul 2023). The size cut alone raises the price per unit by +10.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Radio-Canada database record: GUM (Sunstar), product type "Fil dentaire". Old format: 183 metres. New format: 165 metres (documented 2023).”
More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.
Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.
Newest in oral care
Toothpaste shrinkflation →- Oral Care · 2026
Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill)
65 → 63 tablets−3.1%
Netherlands · Source: prijsprofeet.nl - Oral Care · 2026
Aquafresh Fresh & Minty toothpaste (UK, 2026)
100 → 75 ml−25.0%
United Kingdom · Source: allsupers.co.uk - Oral Care · 2025–2026
Crest 3D White toothpaste tube (2026)
4.1 → 3.3 oz−19.5%
United States · Source: wcpo.com
