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Did GUM shrink its products?

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Updated 2026-11-06 (latest case added) · 1 sourced case, each linked to its source

Did GUM shrink its products? Yes. We have 1 documented shrinkflation case for GUM dated 2023, reported in Canada. GUM dental floss (Canada) went from 183 metres to 165 metres (−9.8%), a 10.9% hidden price rise per unit if the price stayed the same.

Size Facts
Did GUM products shrink?Yes
Documented cases1
Biggest cut−9.8%
Median cut−9.8%
Hidden rise per unit at the same price (median)+10.9%
Years2023
Most recent2023
CountriesCanada
Tracked daily0

1 documented case. Biggest cut: GUM dental floss (Canada), 183 metres → 165 metres (−9.8%). See cases below.

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Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (1)

FAQ

Did GUM shrink its products?

Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for GUM (2023). GUM dental floss (Canada) went from 183 metres to 165 metres (−9.8%), dated 2023.

When did GUM shrink its products?

The source dates it 2023.

Who reported GUM shrinkflation?

It comes from ici.radio-canada.ca, covering Canada. Each case page quotes and links its source.

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