Known cases / Juice & Drinks / M&M's
Did M&M's Crispy Easter Egg shrink?
192 → 156 g −18.8%Size Facts
Before192 g
After
156 g
Hidden unit-price rise at same price+23.1%
When2026
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Which? — Easter egg Shrinkflation (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Which? found the M&M's Crispy Easter Egg went from £3.48 for 192g last year to £3.97 for 156g this year, a 40 per cent increase per gram.”
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