Did Optimum Nutrition Gold Standard 100% Whey, 5 lb tub (Europe) shrink?
Size FactsDid it shrink? Yes
Before2250 g
After2040 g
−9.3%smaller
Price per 100 g · if the price stayed the same+10.3%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The 60th-largest of 68 documented health & supplements cuts; a bigger cut than 29% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported May 2026
- Country
- Europe
- Brand
- Optimum Nutrition
- Category
- Health & Supplements
- Source
- stack3d.com
Source and evidence
What the source says
“…The traditional 2lb and 5lb tubs of Gold Standard 100% Whey Protein from Optimum Nutrition, in Europe, have been shrunk a bit. The 5lb or 2.25kg in that part of the world has come down to 2.01 to 2.04kg or 4.4lbs, and the 2lb has similarly downsized to 768 to 780g or about 1.7lbs.”
Topic guide: protein powder shrinkflation, every documented case in one place, brand by brand. Also: vitamin shrinkflation.
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