Did Optimum Nutrition shrink its products?
Get an email when Optimum Nutrition changes: size cuts, new cases and recipe changes. Plus, $5/month or $48/year.
Updated 2026-10-24 (latest case added) · 1 sourced case, each linked to its source
Did Optimum Nutrition shrink its products? Yes. We have 1 documented shrinkflation case for Optimum Nutrition dated 2026, reported in the EU. Optimum Nutrition Gold Standard 100% Whey, 5 lb tub (Europe) went from 2250 g to 2040 g (−9.3%), a 10.3% hidden price rise per unit if the price stayed the same.
1 documented case. Biggest cut: Optimum Nutrition Gold Standard 100% Whey, 5 lb tub (Europe), 2250 g → 2040 g (−9.3%). See cases below.
Vitamin shrinkflationProtein powder shrinkflation
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
Documented cases (1)
- Health & Supplements · 2026
Optimum Nutrition Gold Standard 100% Whey, 5 lb tub (Europe)
2250 → 2040 g−9.3%
Europe · Source: stack3d.com
FAQ
Did Optimum Nutrition shrink its products?
Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for Optimum Nutrition (2026). Optimum Nutrition Gold Standard 100% Whey, 5 lb tub (Europe) went from 2250 g to 2040 g (−9.3%), dated 2026.
When did Optimum Nutrition shrink its products?
The source dates it 2026.
Who reported Optimum Nutrition shrinkflation?
It comes from stack3d.com, covering the EU. Each case page quotes and links its source.
Other brands in health & supplements
All Health & Supplements cases →- SAVAS9health & supplements cases
- Scitec Nutrition9health & supplements cases
- BioTechUSA7health & supplements cases
- Daiichi Sankyo3health & supplements cases
- MuscleTech3health & supplements cases
- Nature's Bounty3health & supplements cases
- Bluebonnet2health & supplements cases
- Bronson2health & supplements cases
Guides and data
- Topic guideProtein powder shrinkflation28documented cuts
- Topic guideVitamin shrinkflation68documented cuts
- ShrinkRadar IndexHealth and supplements+15.2%per unit at the shrink · official +3.2%