Did Dr. Oetker Ristorante Vegan Margherita Pomodori pizza (UK) shrink?
Before you paid £1.01 per 100 g; after, £1.19 per 100 g: 16.9% more for the same amount.
How big a cut? The 18th-largest of 35 documented frozen foods cuts; a bigger cut than 53% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 14 Jun 2026
- Country
- United Kingdom
- Brand
- Dr. Oetker
- Category
- Frozen Foods
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “ready-made meals” changed +3.8% (12 months to Jun 2026, a broad match for this category). This pack’s price per gram changed +16.9%, 13.1 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: Dr. Oetker Ristorante Vegan Margherita Pomodori Pizza 340g (ASDA), size 340 g, regular price £3.45, price per unit £10.15/kg. Now: Dr. Oetker Ristorante Vegan Margherita Pomodori 340g (ASDA), size 295 g, regular price £3.50, price per unit £11.86/kg. First detected: 20 June 2026. New pack since 14 June 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: frozen food shrinkflation, every documented case in one place, brand by brand.
More from Dr. Oetker
All 10 Dr. Oetker cases →- Baking & Spreads · 2025
Dr. Oetker Käse-Streusel Backmischung
730 → 370 g−49.3%
Germany · Source: vzhh.de - Baking & Spreads · 2025
Dr. Oetker Original Pudding Schokolade
133.5 → 89 g−33.3%
Germany · Source: vzhh.de - Breakfast Cereals · 2025
Dr. Oetker muesli (Austria)
600 → 450 g−25.0%
Austria · Source: vorarlberg.orf.at - Breakfast Cereals · 2025
Dr. Oetker Vitalis Knusper Müsli Schoko + Banane
600 → 450 g−25.0%
Germany · Source: vzhh.de - Breakfast Cereals · 2025
Dr. Oetker Vitalis Schoko Müsli Klassisch Großpackung
1500 → 1125 g−25.0%
Germany · Source: vzhh.de - Baking & Spreads · 2025
Dr. Oetker Rote Grütze (Austria)
500 → 400 g−20.0%
Austria · Source: vorarlberg.orf.at
More frozen foods in United Kingdom
All 6 in the case library →- Frozen Foods · 2026
Quorn vegetarian roast (UK)
454 → 400 g−11.9%
United Kingdom · Source: allsupers.co.uk - Frozen Foods · 2026
Crown Farms charcoal chicken seekh kebabs (Iceland)
600 → 500 g−16.7%
United Kingdom · Source: allsupers.co.uk - Frozen Foods · 2026
Morrisons frozen button sprouts (UK)
1000 → 800 g−20.0%
United Kingdom · Source: allsupers.co.uk
Newest in frozen foods
Frozen food shrinkflation →- Frozen Foods · 2026
Morrisons frozen sliced green beans (UK)
750 → 550 g−26.7%
United Kingdom · Source: allsupers.co.uk - Frozen Foods · 2026
Birds Eye breaded haddock fish fingers (UK)
10 → 8 fish fingers−20.0%
United Kingdom · Source: allsupers.co.uk - Frozen Foods · 2026
Iglo Blubb Sticks
340 → 284 g−16.5%
Germany · Source: vzhh.de
