Did Birds Eye breaded haddock fish fingers (UK) shrink?
Before you paid £0.45 per fish finger; after, £0.53 per fish finger: 18.6% more for the same amount.
How big a cut? The joint 3rd-largest of 35 documented frozen foods cuts (tied with 7 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 17 May 2026
- Country
- United Kingdom
- Brand
- Birds Eye
- Category
- Frozen Foods
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “ready-made meals” changed +3.1% (12 months to May 2026, a broad match for this category). This pack’s price per unit changed +18.6%, 15.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: Birds Eye 10 Breaded Haddock Fish Fingers 280g (ASDA), size 280 g, regular price £4.48, price per unit £16.00/kg. Now: Birds Eye 8 Breaded Haddock Fish Fingers 240g (ASDA), size 240 g, regular price £4.25, price per unit £17.71/kg. First detected: 17 May 2026. New pack since 15 May 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: frozen food shrinkflation, every documented case in one place, brand by brand.
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