Known cases / Laundry / Tide
Did Tide Original liquid laundry detergent, 80 loads shrink?
105 → 100 fl oz −4.8%Size Facts
Before105 fl oz
After
100 fl oz
Hidden unit-price rise at same price+5.0%
When2026
CountryUnited States
EvidenceTV consumer reporter's shelf tracking (manufacturer response)
Confidencemedium
Source: WCPO 9 Cincinnati — Smaller Tide bottles, same price? P&G says there's more to the story (Mar 2026) (wcpo.com). Source fetched 2026-10-18. Same 80-load claim; P&G says the formula is more concentrated and that retailers set shelf prices. Separate from the 64-load Tide bottle (92 → 84 → 80 oz) in the Mouse Print cases. Check the math in the calculator.
What the source says
“as good, but the price is much better,\" Steven Burns said.WATCH: Here's what we found from tracking the changes in P&G product pricesTide DetergentLast year, the standard Tide detergent bottle was 105 fluid ounces for 80 loads. This week, I found that size had disappeared from store shelves. I could only find a bottle of 100 fluid ounces, which”
Tide products we track
- Laundry Detergent
Ultra concentrated Tide original
Net wt.170 fl oz - Laundry Detergent
Tide Pods 3 in 1
Net wt.173 g
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