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Did Bourbon shrink its products?

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Updated 2026-10-30 (latest case added) · 2 sourced cases, each linked to its source

Did Bourbon shrink its products? Yes. We have 2 documented shrinkflation cases for Bourbon dated 2026, reported in Japan. The biggest cut: Bourbon Croiss Pie (Japan), 7 pieces → 6 pieces (−14.3%). It is also the most recent (2026). The median Bourbon pack lost 13.4%, a 15.5% hidden price rise per unit at the same price.

Size Facts
Did Bourbon products shrink?Yes
Documented cases2
Biggest cut−14.3%
Median cut−13.4%
Hidden rise per unit at the same price (median)+15.5%
Years2026
Most recent2026
CountriesJapan
Tracked daily0

2 documented cases. Biggest cut: Bourbon Croiss Pie (Japan), 7 pieces → 6 pieces (−14.3%). See cases below.

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Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (2)

FAQ

Did Bourbon shrink its products?

Yes. ShrinkRadar has 2 documented, sourced shrinkflation cases for Bourbon (2026). The biggest cut was Bourbon Croiss Pie (Japan), 7 pieces → 6 pieces (−14.3%).

Which Bourbon products got smaller?

Documented, newest first: Bourbon Croiss Pie (Japan): 7 pieces → 6 pieces (2026); Bourbon La Shukure biscuits (Japan): 8 biscuits → 7 biscuits (2026).

How much smaller did Bourbon products get?

The cuts range from −12.5% to −14.3%, with a median of −13.4%. At an unchanged shelf price that median cut means paying 15.5% more per unit.

When did Bourbon shrink its products?

By year in our library: 2026 (2). The most recently reported is Bourbon Croiss Pie (Japan), dated 2026.

Who reported Bourbon shrinkflation?

These cases come from bourbon.co.jp, covering Japan. Each case page quotes and links its source.

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