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Did Maynards Bassetts Wine Gums bag (UK) shrink?

Size FactsDid it shrink? Yes
Before165 g
After130 g
−21.2%smaller
Price per 100 g · observed+5.8%Shelf price £1.50 → £1.25, as recorded by the source.

Before you paid £0.91 per 100 g; after, £0.96 per 100 g: 5.8% more for the same amount.

How big a cut? The 23rd-largest of 189 documented chocolate & candy cuts; a bigger cut than 82% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 17 May 2026
Country
United Kingdom
Brand
Maynards Bassetts
Category
Chocolate & Candy
Source
allsupers.co.uk

Source and evidence

Maynards Bassetts Wine Gums Sweets 130g: 165 g → 130 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-22. All 59 Allsupers cases.

Found by Allsupers' automated check of Tesco listings (record 149): the old listing disappeared and a smaller pack of the same product appeared (first detected 2026-05-17); regular price £1.50 before, £1.25 after. Maynards Bassetts Liquorice Allsorts at Tesco changed the same way, 165 g → 130 g, £1.50 → £1.25 (record 95).

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+26.9%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +5.8% (12 months to May 2026). This pack’s price per gram changed +5.8%, the same as the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Maynards Bassetts Wine Gums Sweets Bag 165g (Tesco), size 165 g, regular price £1.50, price per unit £9.09/kg. Now: Maynards Bassetts Wine Gums Sweets 130g (Tesco), size 130 g, regular price £1.25, price per unit £9.62/kg. First detected: 17 May 2026. New pack since 15 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More chocolate & candy in United Kingdom

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Cite this case

ShrinkRadar, “Did Maynards Bassetts Wine Gums bag (UK) shrink? 165 g → 130 g”, https://shrinkradar.com/cases/maynards-bassetts-wine-gums-bag-uk-uk-2026.html, accessed 2026-11-05. Original source: Maynards Bassetts Wine Gums Sweets 130g: 165 g → 130 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/149).

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