Did Dean's shortbread petticoat tails and fingers (UK) shrink?
Before you paid £1.40 per 100 g; after, £1.68 per 100 g: 20.0% more for the same amount.
How big a cut? The 24th-largest of 56 documented cookies & crackers cuts; a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 19 May 2026
- Country
- United Kingdom
- Brand
- Dean's
- Category
- Cookies & Crackers
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “other bakery products” changed −0.4% (12 months to May 2026). This pack’s price per gram changed +20.0%, 20.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: Dean's Shortbread Petticoat Tails (Morrisons), size 150 g, regular price £2.10, price per unit £14.00/kg. Now: Dean's Shortbread Petticoat Tails 125g (Morrisons), size 125 g, regular price £2.10, price per unit £16.80/kg. First detected: 25 May 2026. New pack since 19 May 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.
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