ShrinkRadarNet Wt. watch · groceries & household

Known cases / Chocolate & Candy / Celebrations

Did Celebrations Large Easter Egg (Ireland) shrink?

248 → 189 g −23.8%
Size Facts
Did it shrink?Yes
Before248 g
After
189 g
Cut−23.8%
Hidden unit-price rise at same price+31.2%
When2026
CountryIreland
Price€6.00 → €8.00
Real price change per g+75.0%
Evidencenews investigation (reporter's comparison of the same egg in 2021 and 2026 at one large Irish retailer)
Confidencemedium

Source: RTÉ News — Shelling out: Why you're paying more for smaller Easter eggs (30 Mar 2026) (rte.ie). Source fetched 2026-10-18. RTÉ calls it "Cadbury's Celebrations"; Celebrations is a Mars brand. UK retailer listings confirm both sizes (Tesco 248 g; Morrisons, Asda and Iceland 189 g). The 2021 size is the 2021 Easter range, so the cut happened over several seasons. Check the math in the calculator.

What the source says

“ith how they were a few years ago. But it is possible to find a few examples to illustrate the shift. For example, the Cadbury’s Celebrations Large Easter Egg. In 2021 that weighed a total of 248g. This year, the same egg is weighing in at 189g. That’s a roughly 24% reduction in five years – with consumers getting one less chocolate and a smaller egg. A small Ma”

Other documented cases

Get an email when it shrinks

Alert me about

Coming soon. Email alerts are not switched on yet. Follow RSS meanwhile. About alerts.