Known cases / Juice & Drinks / Celebrations
Did Celebrations tub shrink?
600 → 550 g −8.3%Size Facts
Before600 g
After
550 g
Hidden unit-price rise at same price+9.1%
When2024
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-which-reveals-the-christmas-items-that-have-shrunk-adWZu2O4vkjm (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“s Buttons selection box – shrunk in size from 375g to 340g (9% smaller). Biggest price increase per 100g: 19% at Sainsbury’s. Celebrations tub – shrunk in size from 600g to 550g (8% smaller). Biggest price increase per 100g: 45% price increase at Asda (it cost the same at several other supermarke”
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