Known cases / Dish & Cleaning / Dawn
Did Dawn Platinum dish soap shrink?
32 → 30 fl oz −6.2%Size Facts
Before32 fl oz
After
30 fl oz
Hidden unit-price rise at same price+6.7%
When2026
CountryUnited States
Evidencenews / advocacy report
Confidencehigh
Source: Mouse Print*, Spring 2026 pt 2 (mouseprint.org). source fetched 2026-10-14. Check the math in the calculator.
Other documented cases
- 🇳🇱 Dish & Cleaning · 2026
Dettol Original Allesreiniger
1500 → 1000 ml −33.3%Source: consumentenbond.nl - 🇦🇺 Dish & Cleaning · 2024
Jif cream cleanser
700 → 500 ml −28.6%Source: choice.com.au - 🇳🇱 Dish & Cleaning · 2024
Sun All-in-one vaatwastabletten
25 → 21 pieces −16.0%Source: consumentenbond.nl - 🇺🇸 Dish & Cleaning · 2026
Swiffer Duster refills
28 → 24 count −14.3%Source: mouseprint.org - 🇩🇪 Dish & Cleaning · 2026
Finish Powerball Ultimate Plus Maxi Pack
42 → 36 pieces −14.3%Source: vzhh.de - 🇮🇳 Dish & Cleaning · 2022
Vim dish soap bar (India)
155 → 135 g −12.9%Source: npr.org