Known cases / Dish & Cleaning / Dawn
Did Ultra Dawn dish soap shrink?
709 → 638 ml −10.0%Size Facts
Before709 ml
After
638 ml
Hidden unit-price rise at same price+11.1%
When2015
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Products Get Downsized in Canada Too – Mouse Print* (mouseprint.org). Source fetched 2026-10-18. Mouse Print says the cut was happening in both Canada and the U.S. Check the math in the calculator.
What the source says
“he United States have also shrunk in Canada. On to the products! *MOUSE PRINT: Ultra Dawn is undergoing a size reduction right now in both Canada and the U.S., from 709 ml (24 oz.) to 638 ml (21.6 oz). Curiously, the old bottle claimed to clean 50% more greasy dishes than the non-concentrated Dawn, but the new bottle c”
Dawn products we track
- Dish Soap
Dawn Platinum Plus Powerwash
Net wt.473 ml - Dish Soap
Dawn Platinum Plus Powerwash Dish Spray - Free & Clear
Net wt.473 mL (1 PT) 16 FL OZ - Dish Soap
Dawn Détergent à vaisselle liquide
Net wt.650 mL
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