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Did Dawn Platinum dish soap, 479 ml bottle (Canada) shrink?

Size FactsDid it shrink? Yes
Before479 ml
After431 ml
−10.0%smaller
Price per 100 ml · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 24th-largest of 57 documented dish & cleaning cuts (tied with 5 others); a bigger cut than 32% of all 1,394 cases in the library. See the biggest cuts →

When
2023–2024 · reported 19 Feb 2024
Country
Canada
Brand
Dawn
Category
Dish & Cleaning
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

No response from Procter & Gamble. Separate from the US Dawn Platinum 32 to 30 fl oz cut already listed.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencehigh

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “household cleaning products” changed +3.2% (12 months to Feb 2024). The size cut alone raises the price per millilitre by +11.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Dawn (Procter & Gamble), product type "Savon à vaisselle". Old format: 479 ml. New format: 431 ml (documented 2024).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Dawn Platinum dish soap, 479 ml bottle (Canada) shrink? 479 ml → 431 ml”, https://shrinkradar.com/cases/dawn-platinum-dish-soap-479-ml-bottle-canada-2023-2024.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

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