Known cases / Dish & Cleaning / Dawn
Did Dawn Dishwashing Liquid shrink?
19.4 → 18 oz −7.2%Size Facts
Before19.4 oz
After
18 oz
Hidden unit-price rise at same price+7.8%
When2023
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Spring 2023 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“This time, the 19.4-ounce bottle was downsized to 18 ounces”
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