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Did Calbee Frugra granola 380 g bag (Japan) shrink?

Size FactsDid it shrink? Yes
Before380 g
After330 g
−13.2%smaller
Price per 100 g · if the price stayed the same+15.2%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 32nd-largest of 67 documented breakfast cereals cuts; a bigger cut than 53% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 2026
Country
Japan
Brand
Calbee
Category
Breakfast Cereals
Source
calbee.co.jp

Source and evidence

Calbee — Potato Chips and cereal price revision and content change (2026) calbee.co.jp

Source fetched 2026-10-29.

Released 9 Feb 2026 nationwide. Calbee listed it under 'content change, no price revision' (価格改定なし), so 13% less for the same open price; Frugra Low-Carb and Choco Banana went from 350 g to 300 g at the same time.

Evidence
Typemanufacturer announcement (price/size notice)
Confidencehigh

Check the math in the calculator.

What the source says

“崎 、 熊本、大分、宮崎、鹿児島、沖縄） ポテトチップス関西味浪漫 だししお味 60g 57g 2 月 9 日 近畿 （滋賀、京都、大阪、兵庫、 奈良、和歌山） ポテトチップス関西味浪漫 味付けのり風味 60g 57g 「シリアル」 商品名 内容量 （1 袋あたり） 発売日 （2026 年） 販売地域 改定前 改定後 フルグラ 380g 330g 2 月 9 日 全国 フルグラ 糖質オフ 350g 300g フルグラ チョコバナナ味 350g 300g マイグラ 香ばしアーモンド＆チョコクランチ 400g 350g 3.”

More from Japan: the Japan shrinkflation tracker has all 39 documented cases, sortable and filterable.

Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.

More from Calbee

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Cite this case

ShrinkRadar, “Did Calbee Frugra granola 380 g bag (Japan) shrink? 380 g → 330 g”, https://shrinkradar.com/cases/calbee-frugra-granola-380-g-bag-japan-2026.html, accessed 2026-11-05. Original source: Calbee — Potato Chips and cereal price revision and content change (2026) (https://www.calbee.co.jp/news/pdf/4150-40944.pdf).

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