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Known cases / Pasta, Rice & Meals / Grandiosa

Did Grandiosa Kjøttdeig & løk frozen pizza shrink?

520 → 490 g −5.8%
Size Facts
Did it shrink?Yes
Before520 g
After
490 g
Cut−5.8%
Hidden unit-price rise at same price+6.1%
When2026
CountryNorway
PriceNOK 71.40 → NOK 73.00
Real price change per g+8.5%
Evidenceindependent grocery price tracker (user-paid price before, store-listed price after); Oda lists both the 520 g and 490 g products
Confidencemedium

Source: Handlevakten — Markedsinnsikt (shrinkflation list, Oct 2026) (handlevakten.no). Source fetched 2026-10-19. The 490 g pizza launched with a new base and topping (Grandiosa says it has more minced meat), so the recipe changed too. Check the math in the calculator.

What the source says

“r 29 kr mer . Reell prisøkning: + 47,2 % per ml Før: betalt av brukere. Nå: oppgitt av butikken, okt. 2026. Grandiosa Kjøttdeig & løk Forskjellige produkt-IDer Sist sett okt. 2025 520 g for 71,4 kr Først sett juni 2026 490 g for 73 kr Du får 30 g mindre og betaler 1,60 kr mer . Reell prisøkning: + 8,5 % per g Før: betalt av brukere. Nå: oppgitt av buti”

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