Did ASDA tender chicken breast mini fillets shrink?
Before you paid £0.76 per 100 g; after, £0.83 per 100 g: 9.0% more for the same amount.
How big a cut? The 39th-largest of 45 documented meat & fish cuts; a bigger cut than 18% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 31 May 2026
- Country
- United Kingdom
- Brand
- ASDA
- Category
- Meat & Fish
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “meat” changed +2.3% (12 months to May 2026, a broad match for this category). This pack’s price per gram changed +9.0%, 6.7 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: ASDA Tender Chicken Breast Mini Fillets 650g (ASDA), size 650 g, regular price £4.97, price per unit £7.65/kg. Now: ASDA Tender Chicken Breast Mini Fillets 600g (ASDA), size 600 g, regular price £5.00, price per unit £8.33/kg. First detected: 10 June 2026. New pack since 31 May 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: meat and fish shrinkflation, every documented case in one place, brand by brand.
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