Did Asda shrink its products?
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Updated 2026-10-21 (latest case added) · 2 sourced cases, each linked to its source
Did Asda shrink its products? Yes. We have 2 documented shrinkflation cases for Asda dated 2026, reported in the UK. The biggest cut: ASDA tender chicken breast mini fillets, 650 g → 600 g (−7.7%). It is also the most recent (2026). The median Asda pack lost 6.5%, a 7.0% hidden price rise per unit at the same price. Where the source recorded the shelf price before and after (2 cases), 2 got more expensive per unit.
2 documented cases. Biggest cut: ASDA tender chicken breast mini fillets, 650 g → 600 g (−7.7%). See cases below.
Ready meal shrinkflationMeat & fish shrinkflationUK Shrinkflation Tracker
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
Documented cases (2)
- Meat & Fish · 2026
ASDA tender chicken breast mini fillets
650 → 600 g−7.7%
United Kingdom · Source: allsupers.co.uk - Pasta, Rice & Meals · 2026
ASDA 4 pies, chicken & veg and cheese & veg
600 → 568 g−5.3%
United Kingdom · Source: allsupers.co.uk
Tracked daily (1)
- Instant Coffees
Asda Gold Roast freeze-dried instant coffee 200 g
Net wt.200 gNo size change10 checks · last 2026-11-05
FAQ
Did Asda shrink its products?
Yes. ShrinkRadar has 2 documented, sourced shrinkflation cases for Asda (2026). The biggest cut was ASDA tender chicken breast mini fillets, 650 g → 600 g (−7.7%).
Which Asda products got smaller?
Documented, newest first: ASDA tender chicken breast mini fillets: 650 g → 600 g (2026); ASDA 4 pies, chicken & veg and cheese & veg: 600 g → 568 g (2026).
How much smaller did Asda products get?
The cuts range from −5.3% to −7.7%, with a median of −6.5%. At an unchanged shelf price that median cut means paying 7.0% more per unit. Where the source recorded prices (2 cases), the median real rise per unit was 7.3%.
When did Asda shrink its products?
By year in our library: 2026 (2). The most recently reported is ASDA tender chicken breast mini fillets, dated 2026.
Who reported Asda shrinkflation?
These cases come from allsupers.co.uk, covering the UK. Each case page quotes and links its source.
Do you track Asda products daily?
Yes. We check the net quantity and price of 1 Asda product every day and flag any size cut on the homepage.
Other brands in pasta, rice & meals
All Pasta, Rice & Meals cases →Guides and data
- Topic guideReady meal, pizza and pasta shrinkflation99documented cuts
- ShrinkRadar IndexPasta, rice and meals+16.4%per unit at the shrink · official −0.7%
- Topic guideMeat and fish shrinkflation45documented cuts
- ShrinkRadar IndexMeat and fish+19.3%per unit at the shrink · official +3.0%