Did beLEGEND WPC whey protein (Japan) shrink?
Size FactsDid it shrink? Yes
Before1000 g
After900 g
−10.0%smaller
Price per 100 g · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 56th-largest of 68 documented health & supplements cuts (tied with 3 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 27 Apr 2026
- Country
- Japan
- Brand
- beLEGEND
- Category
- Health & Supplements
- Source
- wowma.jp
Source and evidence
What the source says
“仕様を維持すべく、あらゆる企業努力を重ねてまいりましたが、昨今の深刻な原材料費の高騰、ならびに物流コスト等の上昇が続いており、現状を維持することが極めて困難な状況となっております。 つきましては、誠に心苦しい決断ではございますが、下記の通り対象商品の内容量の変更を実施させていただきます。 ■改定対象商品および改定内容 【内容量変更】ビーレジェンド WPCプロテイン 全商品（数量限定商品は除く） 変更内容：内容量 1kg ⇒ 900g 適用時期：2026年4月27日（月）13時より順次…”
More from Japan: the Japan shrinkflation tracker has all 39 documented cases, sortable and filterable.
Topic guide: protein powder shrinkflation, every documented case in one place, brand by brand. Also: vitamin shrinkflation.
More health & supplements in Japan
All 13 in the case library →- Health & Supplements · 2026
SAVAS BIOPRO Whey Protein 100, yogurt flavour (Japan)
900 → 700 g−22.2%
Japan · Source: meiji.co.jp - Health & Supplements · 2026
SAVAS Whey Protein 100, 980 g bag (Japan)
980 → 800 g−18.4%
Japan · Source: meiji.co.jp - Health & Supplements · 2026
SAVAS Whey Protein 100, 2.2 kg bag (Japan)
2200 → 1800 g−18.2%
Japan · Source: meiji.co.jp
Newest in health & supplements
Vitamin shrinkflation →- Health & Supplements · 2026
BioTechUSA Desert caffeine supplement capsules (Hungary)
100 → 60 capsules−40.0%
Hungary · Source: nkfh.gov.hu - Health & Supplements · 2026
Scitec Nutrition Vitamin D3 capsules (Hungary)
250 → 210 capsules−16.0%
Hungary · Source: nkfh.gov.hu - Health & Supplements · 2026
SAVAS Aqua Whey Protein 100, 1.8 kg bag (Japan)
1800 → 1500 g−16.7%
Japan · Source: meiji.co.jp
