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Known cases / Chocolate & Candy / Cadbury

Did Cadbury boxed hollow Easter eggs (15-pack) shrink?

18 → 15 eggs −16.7%
Size Facts
Did it shrink?Yes
Before18 eggs
After
15 eggs
Cut−16.7%
Hidden unit-price rise at same price+20.0%
When2026
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh

Source: CHOICE — Easter shrinkflation: Cadbury chocolate eggs smaller but more expensive (Mar 2026) (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“In one case, a 15-pack currently selling for $15.00 has replaced an 18-pack that sold for $13.50 last year”

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