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Did Kellogg's Rice Krispies Squares caramel & chocolate bars (UK) shrink?

Size FactsDid it shrink? Yes
Before288 g
After144 g
−50.0%smaller
Price per 100 g · observed+36.4%Shelf price £3.30 → £2.25, as recorded by the source.

Before you paid £1.15 per 100 g; after, £1.56 per 100 g: 36.4% more for the same amount.

How big a cut? The largest of 94 documented chips & snacks cuts; a bigger cut than 98% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 31 Jul 2026
Country
United Kingdom
Brand
Rice Krispies
Category
Chips & Snacks
Source
allsupers.co.uk

Source and evidence

Kellogg's Rice Krispies Caramel & Chocolate Squares: 288 g → 144 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-22. All 59 Allsupers cases.

Found by Allsupers' automated check of Ocado listings (record 14050): the old listing disappeared and a smaller pack of the same product appeared (first detected 2026-07-31); regular price £3.30 before, £2.25 after. Half the weight at 68% of the price: 36% more per gram.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+100.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “crisps” changed −1.6% (12 months to Jul 2026). This pack’s price per gram changed +36.4%, 37.9 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Kellogg's Rice Krispies Squares Curious Caramel & Chocolate Bars (Ocado), size 288 g, regular price £3.30, price per unit £11.46/kg. Now: Kellogg's Rice Krispies Caramel & Chocolate Squares (Ocado), size 144 g, regular price £2.25, price per unit £15.62/kg. First detected: 31 July 2026. New pack since 22 July 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More chips & snacks in United Kingdom

All 10 in the case library →

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Chips and crisps shrinkflation →

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Cite this case

ShrinkRadar, “Did Kellogg's Rice Krispies Squares caramel & chocolate bars (UK) shrink? 288 g → 144 g”, https://shrinkradar.com/cases/kellogg-s-rice-krispies-squares-caramel-and-chocolate-bars-uk-uk-2026.html, accessed 2026-11-05. Original source: Kellogg's Rice Krispies Caramel & Chocolate Squares: 288 g → 144 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/14050).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.