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Did McVitie's Digestives Dark Chocolate, 332 g pack (UK) shrink?

Size FactsDid it shrink? Yes
Before332 g
After300 g
−9.6%smaller
Price per 100 g · observed+17.6%Shelf price £1.59 → £1.69, as recorded by the source.

Before you paid £0.48 per 100 g; after, £0.56 per 100 g: 17.6% more for the same amount.

How big a cut? The 47th-largest of 56 documented cookies & crackers cuts; a bigger cut than 30% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported 20 Apr 2016
Country
United Kingdom
Brand
McVitie's
Category
Cookies & Crackers
Source
lovemoney.com

Source and evidence

lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) lovemoney.com

Source fetched 2026-11-05.

Which? (April 2016): 332 g became 300 g while Tesco raised the price from £1.59 to £1.69.

Evidence
Typeconsumer organisation survey (Which?) reported by news site
Confidencehigh
Size cut alone, at the old price+10.7%

Check the math in the calculator or compare old and new unit prices.

What the source says

“…Get rewarded for spending: compare cashback credit cards Here are some of the other shrinking brands, according to Which?'s research: McVitie’s Digestives Dark Chocolate biscuits Decreased from 332g to 300g (10% reduction) ​Photo credit: Which? Tesco sold these for £1.59 before the size shrank, but increased it to £1.69 afterwards.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did McVitie's Digestives Dark Chocolate, 332 g pack (UK) shrink? 332 g → 300 g”, https://shrinkradar.com/cases/mcvitie-s-digestives-dark-chocolate-332-g-pack-uk-2016.html, accessed 2026-11-05. Original source: lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) (https://www.lovemoney.com/news/51965/shrinking-products-size-price-tropicana-andrex-digestives-dettol-tesco).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.