Known cases / Cookies & Crackers / Breton
Did Breton Crackers shrink?
8.8 → 7.3 oz −17.0%Size Facts
Before8.8 oz
After
7.3 oz
Hidden unit-price rise at same price+20.5%
When2022
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – Spring 2022, Part 1 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Here, for example, their multigrain variety went from 8.8 ounces to 7.3 ounces — a loss of an ounce-and-a-half”
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