Did Hostess Twinkies 10-pack shrink?
Size FactsDid it shrink? Yes
Before15 oz
After13.5 oz
−10.0%smaller
Price per oz · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 41st-largest of 56 documented cookies & crackers cuts (tied with 5 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2012 · reported 15 Jul 2013
- Country
- United States
- Brand
- Hostess
- Category
- Cookies & Crackers
- Source
- mouseprint.org
Source and evidence
What the source says
“…Here is a short but incomplete photographic history of Twinkies over the past 40 years. *MOUSE PRINT: 1970s – 13 oz. – $1.19 2001 – 15 oz. – $3.49 January 2012 – 15 oz. December 2012 – 13.5 oz.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.
More cookies & crackers in United States
All 12 in the case library →- Cookies & Crackers · 2024
Ritz Bits
8.8 → 7.5 oz−14.8%
United States · Source: mouseprint.org - Cookies & Crackers · 2024
Oreo
13.1 → 11.78 oz−10.1%
United States · Source: mouseprint.org - Cookies & Crackers · 2023
Goodman's macaroons
10 → 9 oz−10.0%
United States · Source: mouseprint.org
Newest in cookies & crackers
Cookie, biscuit and cracker shrinkflation →- Cookies & Crackers · 2026
COOP mézes puszedli kakaós honey gingerbread cookies (Hungary)
200 → 180 g−10.0%
Hungary · Source: nkfh.gov.hu - Cookies & Crackers · 2026
Arnott's Tina wafers
250 → 200 g−20.0%
Australia · Source: theaustralian.com.au - Cookies & Crackers · 2026
McVitie's Digestives twin pack (UK)
720 → 630 g−12.5%
United Kingdom · Source: allsupers.co.uk
