ShrinkRadarNet Wt. watch · groceries & household

Known cases / Cookies & Crackers / Keebler

Did Keebler Cookies shrink?

11.3 → 9.75 oz −13.7%
Size Facts
Did it shrink?Yes
Before11.3 oz
After
9.75 oz
Cut−13.7%
Hidden unit-price rise at same price+15.9%
When2022
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize Again – Winter ’22 (Part 1) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Chips Deluxe with M&Ms are going from 11.3 oz. to 9.75 and even more dramatic changes are occurring in their “family size” package”

Other documented cases

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