Known cases / Cookies & Crackers / Keebler
Did Keebler shrink?
13.3 → 11.6 oz −12.8%Size Facts
Before13.3 oz
After
11.6 oz
Hidden unit-price rise at same price+14.7%
When2014
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Those Devilish Keebler Elves Downsize Some Cookies (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Exhibit C: Those clever elves took out two to three cookies from each package, reducing the contents from 13.3 ounces to 11.6 ounces, but retaining the same “New Look” packaging”
Other documented cases
- 🇩🇪 Cookies & Crackers · 2023
Tuc Bake Rolls Meersalz (ehemals 7 days)
250 → 150 g −40.0%Source: vzhh.de - 🇧🇷 Cookies & Crackers · 2023
Piraquê wafer
160 → 100 g −37.5%Source: procon.niteroi.rj.gov.br - 🇳🇱 Cookies & Crackers · 2024
Peijnenburg ontbijtkoek volkoren gesneden
485 → 345 g −28.9%Source: consumentenbond.nl - 🇩🇪 Cookies & Crackers · 2021
Bahlsen Waffel
130 → 97 g −25.4%Source: vzhh.de - 🇳🇱 Cookies & Crackers · 2026
Peijnenburg Gemberkoek
465 → 348 g −25.2%Source: consumentenbond.nl - 🇩🇪 Cookies & Crackers · 2024
Manner Eiswaffeln
100 → 75 g −25.0%Source: vzhh.de