Did Chocapic cereal, 430 g pack (France) shrink?

Size FactsDid it shrink? Yes
Before430 g
After375 g
−12.8%smaller
Price per 100 g · if the price stayed the same+14.7%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 34th-largest of 67 documented breakfast cereals cuts; a bigger cut than 52% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 6 May 2024
Country
France
Brand
Chocapic
Category
Breakfast Cereals
Source
quechoisir.org

Source and evidence

UFC-Que Choisir — Chocapic, Friskies… Les paquets rétrécissent, les prix grossissent (6 May 2024) quechoisir.org

Source fetched 2026-11-03.

The 'Nouveau format 375 g' pack appeared at the end of March 2024 in place of the 430 g one (-13%). Que Choisir's shelf-price surveys found the price up 37% between the two packs, after 35% inflation on the 430 g pack from April 2022 to April 2024.

Evidence
Typeconsumer organisation investigation (UFC-Que Choisir, shelf prices compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (FR) “breakfast cereals” changed +0.8% (12 months to May 2024). The size cut alone raises the price per gram by +14.7% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Vu de haut en revanche, le nouveau format est plus étroit. Les poids indiqués donnent la mesure de la baisse : on passe de 430 g à 375 g, une perte de presque 13 %. Mais si la boîte rétrécit, le prix au kilo, lui, prend de l’embonpoint !”

More from France: the France shrinkflation list has all 21 documented cases, sortable and filterable.

Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.

More from Chocapic

All 2 Chocapic cases →

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All 3 in the case library →

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Cereal shrinkflation →

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Cite this case

ShrinkRadar, “Did Chocapic cereal, 430 g pack (France) shrink? 430 g → 375 g”, https://shrinkradar.com/cases/chocapic-cereal-430-g-pack-france-2024.html, accessed 2026-11-05. Original source: UFC-Que Choisir — Chocapic, Friskies… Les paquets rétrécissent, les prix grossissent (6 May 2024) (https://www.quechoisir.org/actualite-chocapic-friskies-les-paquets-retrecissent-les-prix-grossissent-n122958/).

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