Did Lion caramel and chocolate cereal (France) shrink?

Size FactsDid it shrink? Yes
Before750 g
After675 g
−10.0%smaller
Price per 100 g · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 46th-largest of 67 documented breakfast cereals cuts (tied with 1 other); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 6 May 2024
Country
France
Brand
Lion
Category
Breakfast Cereals
Source
quechoisir.org

Source and evidence

UFC-Que Choisir — Chocapic, Friskies… Les paquets rétrécissent, les prix grossissent (6 May 2024) quechoisir.org

Source fetched 2026-11-03.

750 g became 675 g (-10%) and the price per kilo rose 29%, after 43% inflation over two years (Que Choisir).

Evidence
Typeconsumer organisation investigation (UFC-Que Choisir, shelf prices compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (FR) “breakfast cereals” changed +0.8% (12 months to May 2024). The size cut alone raises the price per gram by +11.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Les céréales Lion, un autre produit Nestlé, font aussi fort : leur conditionnement se réduit de 750 g à 675 g (soit -10 %), tandis que le prix au kilo grimpe de 29 %, après avoir subi une inflation de 43 % en 2 ans !”

More from France: the France shrinkflation list has all 21 documented cases, sortable and filterable.

Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.

More from Lion

All 4 Lion cases →

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All 3 in the case library →

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Cereal shrinkflation →

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Cite this case

ShrinkRadar, “Did Lion caramel and chocolate cereal (France) shrink? 750 g → 675 g”, https://shrinkradar.com/cases/lion-caramel-and-chocolate-cereal-france-2024.html, accessed 2026-11-05. Original source: UFC-Que Choisir — Chocapic, Friskies… Les paquets rétrécissent, les prix grossissent (6 May 2024) (https://www.quechoisir.org/actualite-chocapic-friskies-les-paquets-retrecissent-les-prix-grossissent-n122958/).

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