Did Lay's Nature crisps, 300 g bag (France) shrink?

Size FactsDid it shrink? Yes
Before300 g
After250 g
−16.7%smaller
Price per 100 g · observed+32.4%Shelf price €2.90 → €3.20, as recorded by the source.

Before you paid €0.97 per 100 g; after, €1.28 per 100 g: 32.4% more for the same amount.

How big a cut? The joint 24th-largest of 94 documented chips & snacks cuts (tied with 6 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 5 Sep 2023
Country
France
Brand
Lay's
Category
Chips & Snacks
Source
bfmtv.com

Source and evidence

BFMTV — Doritos, Findus, Pampers, Lipton… brands cutting portions and raising prices (5 Sep 2023) bfmtv.com

Source fetched 2026-10-28.

Cut in May 2023 while the price rose from €2.90 to €3.20, over 32% more per kg.

Evidence
Typepress report of a retailer list
Confidencemedium
Size cut alone, at the old price+20.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: Eurostat HICP (FR) “processed food excluding alcohol and tobacco” changed +12.1% (12 months to Sep 2023, a broad match for this category). This pack’s price per gram changed +32.4%, 20.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Comme les chips et les tortillas vendues par le groupe américain Pepsico. En mai, le paquet de chips Lay's nature de 300 grammes s'est allégé de 50 grammes. Son prix de vente est quant à lui passé de 2,90 euros à 3,20 euros. Soit une hausse au kilo de plus de 32%.”

More from France: the France shrinkflation list has all 21 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More from Lay's

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Cite this case

ShrinkRadar, “Did Lay's Nature crisps, 300 g bag (France) shrink? 300 g → 250 g”, https://shrinkradar.com/cases/lay-s-nature-crisps-300-g-bag-france-2023.html, accessed 2026-11-05. Original source: BFMTV — Doritos, Findus, Pampers, Lipton… brands cutting portions and raising prices (5 Sep 2023) (https://www.bfmtv.com/economie/doritos-findus-pampers-lipton-ces-marques-qui-reduisent-les-portions-et-augmentent-les-prix_AN-202309050188.html).

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