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Did Pampers Baby-Dry diapers, 62-pack (France) shrink?

Size FactsDid it shrink? Yes
Before62 diapers
After58 diapers
−6.5%smaller
Price per diaper · if the price stayed the same+6.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 32nd-largest of 65 documented diapers & wipes cuts (tied with 3 others); a bigger cut than 13% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 5 Sep 2023
Country
France
Brand
Pampers
Category
Diapers & Wipes
Source
bfmtv.com

Source and evidence

BFMTV — Doritos, Findus, Pampers, Lipton… brands cutting portions and raising prices (5 Sep 2023) bfmtv.com

Source fetched 2026-10-28.

One of about 40 Pampers items on the list BFMTV obtained. The Baby-Dry packs lost 2–4 diapers while the average price went from €12.85 to €16.13, about 30% more per diaper.

Evidence
Typepress report of a retailer list
Confidencemedium

Check the math in the calculator.

What the source says

“…A commencer par les couches. Il suffit de mettre quelques couches en moins dans le paquet, ce que n'a pas manqué de faire la société d'hygiène pour bébé. Le paquet de Baby Dry x62 s'est changé en paquet de 58, celui de 47 en 45 ou encore celui de 41 en 39.”

More from France: the France shrinkflation list has all 21 documented cases, sortable and filterable.

Topic guide: diaper shrinkflation, every documented case in one place, brand by brand.

More from Pampers

All 20 Pampers cases →

More diapers & wipes in France

All 3 in the case library →

Newest in diapers & wipes

Diaper shrinkflation →

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Cite this case

ShrinkRadar, “Did Pampers Baby-Dry diapers, 62-pack (France) shrink? 62 diapers → 58 diapers”, https://shrinkradar.com/cases/pampers-baby-dry-diapers-62-pack-france-2023.html, accessed 2026-11-05. Original source: BFMTV — Doritos, Findus, Pampers, Lipton… brands cutting portions and raising prices (5 Sep 2023) (https://www.bfmtv.com/economie/doritos-findus-pampers-lipton-ces-marques-qui-reduisent-les-portions-et-augmentent-les-prix_AN-202309050188.html).

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