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Known cases / Coffee & Tea / Maxwell House

Did Maxwell House shrink?

240 → 210 cup −12.5%
Size Facts
Did it shrink?Yes
Before240 cup
After
210 cup
Cut−12.5%
Hidden unit-price rise at same price+14.3%
When2017
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize Again – 2017 (Part 1) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“This amounts to a loss of 30 cups of coffee per can with the total going from 240 cups down to just 210 cups”

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