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Did Maxwell House coffee canister (2017) shrink?

Size FactsDid it shrink? Yes
Before28 oz
After24.5 oz
−12.5%smaller
Price per oz · if the price stayed the same+14.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 29th-largest of 57 documented coffee & tea cuts (tied with 3 others); a bigger cut than 48% of all 1,366 cases in the library. See the biggest cuts →

When
2017 · reported 10 Apr 2017
Country
United States
Brand
Maxwell House
Category
Coffee & Tea
Source
mouseprint.org

Source and evidence

Here We Downsize Again – 2017 (Part 1) – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

The can's yield fell from 240 to 210 cups.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…This time, it is Maxwell House’s turn, following a similar move by Folgers a couple of years ago. *MOUSE PRINT: The old 28-ounce size is now 24.5 ounces. This amounts to a loss of 30 cups of coffee per can with the total going from 240 cups down to just 210 cups.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: coffee shrinkflation, every documented case in one place, brand by brand.

More from Maxwell House

All 3 Maxwell House cases →

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Maxwell House brand page →

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All 13 in the case library →

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Cite this case

ShrinkRadar, “Did Maxwell House coffee canister (2017) shrink? 28 oz → 24.5 oz”, https://shrinkradar.com/cases/maxwell-house-coffee-canister-2017-us-2017.html, accessed 2026-11-05. Original source: Here We Downsize Again – 2017 (Part 1) – Mouse Print* (https://www.mouseprint.org/2017/04/10/here-we-downsize-again-2017-part-1/).

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