Known cases / Coffee & Tea / Maxwell House
Did Maxwell House shrink?
34.5 → 30.6 oz −11.3%Size Facts
Before34.5 oz
After
30.6 oz
Hidden unit-price rise at same price+12.7%
When2012
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – Part 2 (2012) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“The really big container went from 34.5 ounces (270 cups) down to 30.6 ounces (240 cups) — a loss of 30 cups-worth per container”
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