Known cases / Coffee & Tea / Nescafé
Did Nescafé Original instant coffee shrink?
200 → 190 g −5.0%Size Facts
Before200 g
After
190 g
Hidden unit-price rise at same price+5.3%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-the-brands-charging-you-more-for-less-atUkT4m2GjuP (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“whopping 236% rise per 100g. And it gets worse for those who like a cup of coffee with their porridge. Which? found Nescafé Original Instant Coffee had shrunk from 200g to 190g at Tesco, Morrisons and Asda – a rise of 5% per 100g. What about skimpflation? As well as products getting smaller, we”
Nescafé products we track
- Coffees
Nescafé Classic
Net wt.45 g (25 dh) - Coffees
Nescafé Coffee
Net wt.14oz - Coffees
NESCAFÉ CLÁSICO
Net wt.7 oz (200g) - Instant Coffees
NESCAFÉ GOLD ESPRESSO BLONDE
Net wt.3.50 oz
Other documented cases
- 🇩🇪 Coffee & Tea · 2023
Gutbio Fenchel-Tee (Aldi)
75 → 40 g −46.7%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2022
Westminster Grüner Tee (Aldi)
250 → 150 g −40.0%Source: vzhh.de - 🇳🇱 Coffee & Tea · 2025
Nesquik
500 → 300 g −40.0%Source: consumentenbond.nl - 🇩🇪 Coffee & Tea · 2025
Jacobs 3in1 Kaffeesticks Caramel
169 → 112 g −33.7%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2026
Teekanne Fenchel-Anis-Kümmel
60 → 40 g −33.3%Source: vzhh.de - 🇩🇪 Coffee & Tea · 2025
Jacobs 3in1 Kaffeesticks
180 → 120 g −33.3%Source: vzhh.de