Known cases / Juice & Drinks / Tropicana
Did Tropicana orange juice shrink?
96 → 89 oz −7.3%Size Facts
Before96 oz
After
89 oz
Hidden unit-price rise at same price+7.9%
When2008
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Tropicana: Please Don’t Squeeze the Customer (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“A Tropicana customer service representative explained the company’s position: The downsizing from 96 to 89 ounces wasn’t a decision we took lightly”
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