Known cases / Juice & Drinks / Tropicana
Did Tropicana orange juice shrink?
64 → 59 oz −7.8%Size Facts
Before64 oz
After
59 oz
Hidden unit-price rise at same price+8.5%
When2010
CountryUnited States
EvidenceConsumer Reports investigation
Confidencehigh
Source: Consumer Reports — CR Finds More Products Are Getting Smaller (Jan 2011) (consumerreports.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Tropicana orange juice: 64 oz. → 59 oz. (-7.8%)”
Also reported by
- Mouse Print* — Here We Shrink Again – Summer 2024 – Part 1
- Mouse Print* — Tropicana Orange Juice Downsizes Again
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