Known cases / Health & Supplements / Gaviscon
Did Gaviscon Liquid Aniseed shrink?
600 → 500 ml −16.7%Size Facts
Before600 ml
After
500 ml
Hidden unit-price rise at same price+20.0%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-the-brands-charging-you-more-for-less-atUkT4m2GjuP (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“is year. The price went up at most supermarkets from £1.30 to £2 – a rise of 105% per 100ml. Gaviscon Liquid Aniseed for heartburn and indigestion also shrank, from 600ml to 500ml. At Sainsbury’s, the price stayed at £14. That’s a 20% rise. We also found Sainsbury's Scottish Oats have shrunk from 1”
Other documented cases
- 🇩🇪 Health & Supplements · 2024
Curafit Kieselerde + Zink + Biotin
120 → 70 pieces −41.7%Source: vzhh.de - 🇩🇪 Health & Supplements · 2023
Tetesept Johanniskraut Kapseln
100 → 60 pieces −40.0%Source: vzhh.de - 🇩🇪 Health & Supplements · 2023
Taxofit Magnesium 400 + Kalium
45 → 30 pieces −33.3%Source: vzhh.de - 🇩🇪 Health & Supplements · 2026
Zirkulin Schneller Einschlafen
40 → 30 pieces −25.0%Source: vzhh.de - 🇩🇪 Health & Supplements · 2026
Abtei Venen Aktiv Balsam
125 → 100 ml −20.0%Source: vzhh.de - 🇩🇪 Health & Supplements · 2023
Skin Stories Tattoo Repair Balm
50 → 40 ml −20.0%Source: vzhh.de