Known cases / Toilet Paper / Quilted Northern
Did Quilted Northern Toilet Tissue shrink?
328 → 295 sheets −10.1%Size Facts
Before328 sheets
After
295 sheets
Hidden unit-price rise at same price+11.2%
When2023
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Early Fall 2023 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“In the never-ending reduction of the number of sheets of toilet paper on each roll, the Quilted Northern Ultra Plush variety has gone from 284 sheets down to 255. And their soft and strong version went from 328 to 295 sheets per roll. (Thanks to Barry K. for that tip.)”
Quilted Northern products we track
- Toilet Paper
Quilted Northern Toilet paper
Net wt.—
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