Did Hakle Pflegende Sauberkeit toilet paper (Austria) shrink?

Size FactsDid it shrink? Yes
Before10 rolls
After8 rolls
−20.0%smaller
Price per roll · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 4th-largest of 34 documented toilet paper cuts (tied with 1 other); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 2 Oct 2024
Country
Austria
Brand
Hakle
Category
Toilet Paper
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

Kimberly-Clark: production moved to Italy because of 2022 cost inflation; the last 10-roll packs shipped in November 2022.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “other non-durable household goods” changed +2.6% (12 months to Oct 2024, a broad match for this category). The size cut alone raises the price per unit by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…in Italien erforderlich, was im Jahr 2023 zu Änderungen bei einigen unserer Hakle-Präsentationen führte – so bei unserer Linie "Pflegende Sauberkeit", die von 10 auf 8 Rollen angepasst wurde, jedoch nicht in der Qualität oder Quantität der Schichten." Bezüglich der Varianten, die im Handel zu finden sind…”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Hakle Pflegende Sauberkeit toilet paper (Austria) shrink? 10 rolls → 8 rolls”, https://shrinkradar.com/cases/hakle-pflegende-sauberkeit-toilet-paper-austria-at-2023.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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