Did Zewa Comfort toilet paper, large pack (Austria) shrink?

Size FactsDid it shrink? Yes
Before20 rolls
After16 rolls
−20.0%smaller
Price per roll · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 4th-largest of 34 documented toilet paper cuts (tied with 1 other); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 2 Oct 2024
Country
Austria
Brand
Comfort
Category
Toilet Paper
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

Essity: switched in April 2023 because of energy, raw-material and transport costs; the recommended price per roll did not change. A reader worked out the price per roll had risen 15.4%.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “other non-durable household goods” changed +2.6% (12 months to Oct 2024, a broad match for this category). The size cut alone raises the price per unit by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Was sagt der Hersteller dazu? Essity spricht von steigenden Kosten für Energie, Rohstoff und Transport und dass die Großpackung im April 2023 auf 16 Rollen umgestellt worden sei. Die unverbindliche Preisempfehlung pro Rolle habe sich dabei nicht verändert.”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Zewa Comfort toilet paper, large pack (Austria) shrink? 20 rolls → 16 rolls”, https://shrinkradar.com/cases/zewa-comfort-toilet-paper-large-pack-austria-at-2023.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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