Known cases / Laundry / Comfort
Did Comfort Pure fabric conditioner shrink?
85 → 83 washes −2.4%Size Facts
Before85 washes
After
83 washes
Hidden unit-price rise at same price+2.4%
When2022
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-on-the-rise-which-reveals-the-items-that-have-shrunk-in-size-but-not- (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“y Street chocolate tubs: down from 650g to 600g tubs (7.7% smaller) Pringles tubes: down from 200g to 185g (7.5% smaller) Comfort Pure fabric conditioner: down from 85 washes per pack to 83 (2.4% smaller) Find out more: the best times of day to get ‘yellow sticker’ supermarket bargains Is shrinkflation legal”
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