Known cases / Toilet Paper / Quilted Northern
Did Quilted Northern shrink?
330 → 308 sheets −6.7%Size Facts
Before330 sheets
After
308 sheets
Hidden unit-price rise at same price+7.1%
When2018
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again (2018) – Part 1 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“The “mega” roll has gone from 330 sheets to 308 sheets.”
Quilted Northern products we track
- Toilet Paper
Quilted Northern Toilet paper
Net wt.—
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