ShrinkRadarNet Wt. watch · groceries & household

Known cases / Toilet Paper / Charmin

Did Charmin shrink?

308 → 286 sheets −7.1%
Size Facts
Did it shrink?Yes
Before308 sheets
After
286 sheets
Cut−7.1%
Hidden unit-price rise at same price+7.7%
When2018
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize Again – Dec. 2018 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Their “strong” mega rolls went from 308 sheets to just 286 sheets per roll”

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