ShrinkRadarNet Wt. watch · groceries & household

Known cases / Toilet Paper / Charmin

Did Charmin shrink?

154 → 142 sheets −7.8%
Size Facts
Did it shrink?Yes
Before154 sheets
After
142 sheets
Cut−7.8%
Hidden unit-price rise at same price+8.5%
When2017
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize Again – 2017 (Part 2) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“This time the double rolls went from 154 sheets down to only 142 sheets — or the equivalent of just 71 sheets on a regular roll”

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