Did Post Cocoa Pebbles cereal box shrink?

Size FactsDid it shrink? Yes
Before20.05 oz
After19.5 oz
−2.7%smaller
Price per oz · if the price stayed the same+2.8%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 67th-largest of 67 documented breakfast cereals cuts; among the smallest cuts of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported May 2022
Country
United States
Brand
Post
Category
Breakfast Cereals
Source
talkbusiness.net

Source and evidence

Evidence
Typenewspaper report (Talk Business & Politics, Arkansas)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “breakfast cereal” changed +12.2% (12 months to May 2022). The size cut alone raises the price per ounce by +2.8% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…The prices of the products remained the same. Post Holdings recently reduced the size of its Cocoa Pebbles cereal from 20.05 ounces to 19.5 ounces. The company took a price increase at the same time from $3.99 to $4.95 for the smaller box.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.

More from Post

All 3 Post cases →

Post products we track

Post brand page →

More breakfast cereals in United States

All 21 in the case library →

Newest in breakfast cereals

Cereal shrinkflation →

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Cite this case

ShrinkRadar, “Did Post Cocoa Pebbles cereal box shrink? 20.05 oz → 19.5 oz”, https://shrinkradar.com/cases/post-cocoa-pebbles-cereal-box-us-2022.html, accessed 2026-11-05. Original source: The Supply Side: Brands shrinking package sizes amid inflationary pressures - Talk Business & Politics (https://talkbusiness.net/2022/05/the-supply-side-brands-shrinking-package-sizes-amid-inflationary-pressures/).

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